We began with the philosophy that high-quality goods can still be made with natural ingredients available in the home.  We've come a long way but our vision hasn't changed and we continue to craft our products by hand, just for you.​

Pure Elements Co. began during the winter time while searching for a way to create an effective, natural body scrub to slough away the dry winter skin.

Our first product, sugar scrubs, were introduced at the 2009 Pink Ribbon Symposium in Florida and we had our official product launch in July 2011 in NYC. From there, today we have pivoted to include candles, wax melts, room sprays, and reed diffusers. 



We draw inspiration for our candle scents from cooking, traveling, and other memories. The smell of rain, the aroma of incense sticks burning, the warm scent of cookies in the oven, or the bright scent of Indian jasmine in the air — these are scents that evoke feelings of comfort and home to me and I love sharing them with the world.

The scents are a tribute to my unique upbringing in an Indian and Western household. I love that my friends from all backgrounds can celebrate their own cultures and everyone is connected through memories of scent and aromas.

All our products, are hand crafted by us in small quantities in Hamden, CT. Our products are created using high quality, 100% natural ingredients including all-natural soy wax and clean fragrance oils, eco-friendly wicks and reusable containers. All our products are paraben and synthetic free. 

Follow us on IG @pureelementsco

Nothing beats starting your Monday with a cup of tea, a lit candle, and laptop open. What's your Mon on Instagram
What makes us different? Sustainable, non-toxic, recyclable products, plus great smelling scents, so on Instagram
This Mother’s Day, give the gift of long lasting, memorable, eco-friendly, hand-poured candles or re on Instagram
Reed diffusers are perfect for scenting your room or home throughout the year, especially in the sum on Instagram