We began with the philosophy that high-quality goods can still be made with natural ingredients available in the home.  We've come a long way but our vision hasn't changed and we continue to craft our candles, sprays and reed diffusers by hand just for you.​

Pure Elements Co began in the winter of 2009 while searching for a way to create an effective, natural body scrub to slough away the dry winter skin.

Our first product, sugar scrubs, were introduced at the 2009 Pink Ribbon Symposium in Florida and we had our official product launch in July 2011 in NYC. From there we have expanded to include candles, wax melts, room sprays, and reed diffusers. 



I draw inspiration for our candle scents from cooking, traveling, and other memories. The smell of rain, the aroma of incense sticks burning, the warm scent of cookies in the oven, or the bright scent of Indian jasmine in the air — these are scents that evoke feelings of comfort and home to me and I love sharing them with the world.

The scents are a tribute to my unique upbringing in an Indian and Western household. I love that my friends from all backgrounds can celebrate their own cultures and everyone is connected through memories of scent and aromas.

All our products, are hand crafted by us in small quantities at our space in Hamden, CT. In addition to our soy candles, our line includes custom blended aromatherapy soaps, sprays and balms. 

Our products are created using high quality, 100% natural ingredients including all-natural soy wax and clean fragrance oils, eco-friendly wicks and reusable containers. All our products are paraben and synthetic free.